Snow Ball is the premier black tie charity gala for the Lehigh Valley. I promoted the event through electronic media (digital billboards, email blasts, power point slides, ads for social media, and a webpage) and print media (advertisements, fliers, mailed invitations, and event programs complete with auction item information). I even scheduled ads with the media and was the designated staff photographer at the events.
I created the logos below in Adobe Illustrator by manipulating vector art purchased through istock.com.
Content in the event program highlights information such as a dinner menu, beneficiary information, and sponsor thanks. Perhaps the most significant piece is a long list of auction items that include descriptions, item numbers, monetary values, and donor credits. The data is collected in Excel and is then inserted into the second half of the program, which is formatted and laid out in Quark and Adobe InDesign. Click here to view a low resolution event program.
The invitations were distributed a couple months in advance and consisted of the invitation, mailing envelope, response card, and return envelope. Click here to view an invitation. In addition to creating the invitations, I oversaw the printing and mailing processes.