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Connections is the monthly print/digital publication for the Greater Lehigh Valley Chamber of Commerce. The publication was conceived when I combined three monthly mailers into one monthly mailer, cutting expenses for the organization. Under my direction, Connections doubled in size and quintupled its revenue. The circulation was 6,500 with a readership of more than 15,000 during my time with the chamber.

My responsibilities included:

  • Enforcing a timeline
  • Driving advertising sales
  • Collecting content and articles
  • Writing, editing, and proofreading
  • Fact checking
  • Designing the cover
  • Directing photo shoots
  • Creating advertisements
  • Providing graphic elements and fillers
  • Managing designers for additional assistance
  • Formatting images and photos
  • Laying out the publication
  • Resolving file and print issues
  • Overseeing the printing process
  • Coordinating mailing and distribution
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Click on the covers above to download a low resolution pdf file of the publication.

Additional Cover Designs

Click here to view my process for designing these covers.

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  • I cut expenses by combining three monthly mailers into one monthly mailer.
  • The publication has more than doubled in size and quintupled its revenue under my direction.

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